Web World Archives - Page 3 of 5

Why Parallax Websites Lack Hold in Designing World

Posted on February 23, 2015 by netpyxAdmin

Why some web designing trends just fade away?

Much like fashion trends, web designing and development too goes through different phases and there are certain trends and techniques that rule the market every year. A trend that is a big hot today might loose its control in the coming months or even weeks. Parallax is a one of those examples whose trend has faded away with time. While it was one of the most popular and interesting design trends and there was a time when a majority of new sites were parallax.

The animated GIFs, the independently moving elements, the multiplane camera effect, 3D depth and that’s parallax happening. It was all about creating the illusion of depth in a 2D, just like we see objects moving in real life. More and more sites were transitioning to parallax for producing powerful pages and offering the right user experience. No wonder these websites were very good at conversion.

Instead of such a great popularity of parallax design, what could be the reasons that the so called web design trend has faded. In this piece of writing, we’ll try to explore some reasons on why parallax websites lacks hold in the web designing world. Let’s go:-

It Hurts the Search Engine Rankings – Well, when any website is developed in HTML5 or jQuery for solving the purpose of parallax scrolling, basically the entire content is on one page. In such a case, the SEO people won’t be able to provide separate meta title and descriptions for each page, thus affecting the search engine ranking of the website. The SEO people will have to work on a single URL, instead of a unique URL for each page which means no or very less scope for Search Engine Optimization.

Parallax Websites Load Too Slow – Parallax uses jQuery or Javascript which makes the site load really slow and that is one of the most disturbing factors. If any website fails to load fast, it have the chances to lose visitors as people on the Internet have limited time. Generally speaking, parallax is known for producing eye candy designs, but not well known for speed. This simple means that no matter how appealing your site is, you are sacrificing on visitors.

Parallax are Not Mobile Friendly – Parallax doesn’t really work on mobile devices, as they are visual-heavy sites only. The compatibility of parallax websites with mobile devices and various browsers gets hampered greatly because of their nature. This all makes them a less compatible and a bad option for mobile devices especially when the whole world is going mobile.

These are three but major cons of parallax websites and after-all design trends come and go. There are only a handful of sites working with parallax today as it’s not actually an e-commerce trend. I believe that designers are working hard to keep up with the flow.

Kudos to web designers and developers that embrace innovative experiences and bring to us the most user-friendly design while keeping up with the latest trends.

For more web designing trends, keep in touch with us!

Image Source:

http://upload.wikimedia.org/wikipedia/commons/0/0b/Web_Designing_Company_in_Chennai.jpg

7 Reasons Why Blogging is Important For Your Business

Posted on February 20, 2015 by netpyxAdmin

Share Useful Information and Get More Visitors!

If you have a website, chances are you’ll be confused if blogging is worth the effort. Let me tell you a simple solution to this – Yes! Blogging is an effective and inexpensive way to boost your marketing efforts and drive more traffic to your site by engaging them through useful content. You can also go through the Google guidelines for bloggers to get a decent overview of how to effectively create and use blogs.

Here, we’ll discuss 7 reasons why blogging is important for your business:-

1. Helps in Search Engine Optimization – All search engines give more weightage to fresh content and blog is the only way you can provide new information to the readers. By blogging on a regular basis, you give search engines like Google a reason to index your pages and increase your visibility on search engine results pages (SERP).

2. Helps in Deriving More Traffic – Audience want fresh information and you can do this only by blogging. When you share your blog via social media channels, you’re simply building a niche for your content. Once your audience know you, they will search you on the web and ultimately your website will enjoy more visitors. Isn’t it an easy way to attract visitors?

3. Helps in Brand Awareness – Blogging is just like an outlet where you can showcase your expertise and how much knowledge you have about the field. A blog is a simple way to share your expertise with global audience and build credibility. It helps in making people aware about your business and gain their trust by providing useful information on topics of interest.

4. Helps in Leads Generation – You can pair your blog with any gated content such as an E-book where the reader has to provide some basic information like name and email address. This way you are generating leads which gives you contact information for a potential customer. This will also increase credibility and you have the chances to convert a reader into customer.

5. Helps in Developing Better Customer Relations – A blog is your source to connect with your readers directly and deepen the connection. Your clients are able to get to know more about your business and your offerings. You can enjoy long-term relationships with your clients by providing them fresh content and source of information.

6. Helps in Building Leadership – Whether you run a small or large business, blogging can help you become industry leader. By posting blogs that connect with your audience you are building credibility which leads to building leadership in the industry. If you really want to stand out of the crowd, offer something unique from your competitors.

7. Helps in Building Strong Web Presence – A blog offers you the opportunity to share any information on social media platforms such as Facebook, Google+, Twitter, and more. It is just like a free marketing where people from different places link to your blog post via different social media channels. This way you are developing a strong presence with the World Wide Web.

According to a source, 61% of global Internet users prefer searching for a product and service online. 57% of businesses who have a blog reported enjoying more customers from their blog, the source revealed. A lot of business people believe that maintaining a blog on regular basis is useful for their business and help in deriving traffic to their website. Isn’t it surprising that a blog can bring traffic to your site. But it’s right, and it can attract more prospective customers to your site resulting in brand recognition and more sales.

Image Source:

http://upload.wikimedia.org/wikipedia/commons/4/42/Blog_%281%29.jpg

5 Social Media Trends That Should Never be Ignored

Posted on February 19, 2015 by netpyxAdmin

Change the Way You Do Business!

Social networking platforms and smart devices are changing the way that marketers do business. It has become like a must have for your business to optimize a social media marketing strategy as now there is a need to adapt the change. Staying on the top of trends will help your brand build more awareness and your business will grow at a more fast speed. Even Google recommends to specify your social profiles to search engine.

Here are 5 social media trends that will rule 2015 and give your business a new direction:-

1. Integrate SEO, Content and Social Media – Social media marketing greatly depends on how content is created and shared via different platforms. Content creation and online marketing have direct impact for your SEO campaign as these are like three pillars of digital marketing. If integrated in a proper way, these three can increase visibility, improve brand awareness and garner customers.

2. Social Media Act as a Brand Builder – Building you unique identity can help your business grow at a fast speed. Social media channels should be appropriately managed taking into account a brand-oriented approach. A strong brand image means more visitors to your website ad improved sales. Make sure to update all profiles and information on regular basis as people love to read latest content.

3. Social and Mobile Unite – With everything going digital, the wearable gadgets are ready to reshape the customer experience. Companies can make the best use of these smart gadgets via sharing, likes, notifications, and more. Today, smart devices are like social channels that can be used to reach more and more audience. Make the best use of such things to stand out of crowd.

4. The Popularity of Videos and Images – The increasing popularity if infographics cannot be ignored as people like to watch more images and videos. As you are busy with social media marketing, make sure to include enough images and videos explaining your product or services. Share them on as much social channels as possible, so that it could reach hundreds of people across the web.

5. Maintaining and Sharing Blogs – Blogs are the main part of websites now as there are many benefits you can enjoy embedding in into your website. It helps in backlinking, incorporating fresh content, focusing on keywords, and popularity of a website. You can use images and videos to make your blog more interesting and interactive. This will improve search rankings of your site.

While traditional marketing is still effective, your business need something extra in the form of a social media marketing. Why? Because only great content could be ineffective without proper sharing on social networks. These channels help understand your customer base, build engagement and retain them for a long time.

So, what are you waiting for? Think about it and give your business the best possible marketing strategy and take it to new heights.

Image Source:

http://upload.wikimedia.org/wikipedia/commons/4/4c/Social_Media_Marketing.jpg

3 Reasons Why Video Marketing is Important For Your Business

Posted on February 18, 2015 by netpyxAdmin

Keep Your Audience Engaged with Amazing Videos!

Video isn’t for entertainment anymore. It has become an excellent medium to communicate with clients and customers online. You must have noticed that millions of videos are added to the Internet every single day. But why so? What could be the reason that such a large number of videos are added every day to the World Wide Web? The answer is pretty simple – because they are making a huge impact on lives of the people and that’s why online marketing is a big hit.

Let’s discuss the 3 big reasons why video marketing is important for the success of your business and how it could impact your SEO campaign. And here we go:-

1. Increases Conversion Rates – Posting videos to YouTube or embedding them into your website pages can increase conversion rates. As per the sources, YouTube is one of the largest search engines in the world and more than 100 hours of video is uploaded to it every minute. Videos uploaded with SEO techniques enjoy far more traffic as compared to normal ones. A video can establish trust with visitors as they can understand the subject better, especially when an owner directly addresses them.

2. Increases Brand Awareness – Videos are more viral and are more frequently shared via social networks such as Google+, Facebook, Twitter, and more. Video may spread like a fire and so is your brand name. You have the opportunity to reach larger audience and make them aware about your products and services. Videos are more engaging and easy to understand and that’s why people prefer to share them with their friends.

3. Improves Rankings with Search Engines – Websites with more informative videos are more likely to be listed by Google. One reason is that Google owns YouTube and that’s why SEO optimized videos rank high. Videos have a certain level of authority just like the quality content. The higher will be the authority, the higher it will rank in search results. Make sure that you have used right keyword for title and tags.

In the past, just optimizing the content and getting as many back links as possible were the only two areas of focus fir Internet marketers. This is no longer much effective, as video marketing has become a very important part of SEO. If you still aren’t making the best use of videos for promoting your business, it’s like a wake up call for you.

Make Your Website easy for search engines to understand!

Image Source:

http://upload.wikimedia.org/wikipedia/commons/thumb/b/b5/Prototype_Ultrabook_with_Touchscreen.jpg/800px-Prototype_Ultrabook_with_Touchscreen.jpg

Content Marketing: A Simple Rule of Thumb for Success

Posted on February 17, 2015 by netpyxAdmin

Kickstart this year with effective content marketing!

Today, it’s like no business without a website and it is imperative to keep it on the top so that you can enjoy more traffic, more sales and more revenue. Regardless of what type of and how many marketing techniques you use to bring your website to top search results, content marketing will always be an important part.

As per Google guidelines, quality content is the main part of content marketing, no matter what your business is. It could be in any form: press releases, news articles, product articles, blogs, videos, or social media.

Why content marketing is such an effective tool?

According to a source, 86% of B2C and 91% of B2B marketers make use of content marketing to generate more traffic and revenue. Consumers these days are fed up of thousands of product specific advertisements and many researches continually shows that content marketing is more liked by them. Content marketing has the potential to reach a larger audience looking for useful information or support.

For example, a cosmetics website can talk about the beauty issues, different types of products, how to use products and more. This way any company can target a bigger audience without irritating them with product specific advertisements and promotions. By delivering useful, entertaining and high quality content, any website can create a niche for itself. Through a website, people are not forced to subscribe for or buy any product, they are free to make their choices.

What are the benefits of content marketing?

People don’t want forced promotions, they want valuable information which can only be provided through useful content.

Quality content easily spreads via social networks, and you already know the power of social media.

Google ranks those websites well with high quality and informative content, and it’s better for your business. Right?

Content is the best way to get people know and trust your brand, and hence it builds credibility.

Most people prefer reading about the product before making a decision to purchase it.

Informative content helps build stronger and long-term relationships and this way increase referrals.

Most people prefer learn about the company through blogs and articles rather than advertisements.

Today, people spend almost 25% of their time at social media platforms looking for some useful information.

Most people follow brands via social channels and they prefer reading about the product and reasons to buy it.

In nutshell, quality content generates leads, increases direct sales and improves brand loyalty by keeping readers engaged. Now you know the power of content marketing and how it can make or break your business.

Good luck for your next content marketing campaign!

Image Source:

http://upload.wikimedia.org/wikipedia/commons/thumb/c/c9/Content-marketing-cycle.jpg/600px-Content-marketing-cycle.jpg

7 Common Mistakes to Avoid in SEO and Make Your Campaign A Big Hit

Posted on February 16, 2015 by netpyxAdmin

Make Your SEO Campaign a Big Hit!

SEO is the only way to get your website in the top search results and if not managed in a proper way, it could even lead to a huge disaster. When webmasters develop a site, they often ignore the SEO best practices and I must say that this is a terrible mistake. No website is perfect, especially when it is for the first time you build it, but there are ways to make it perfect by avoiding some basic mistakes.

Fortunately, you’ve got the chance to identify and correct all the mistakes so that you website can start enjoying more traffic and high visibility on search results.

Here are the 7 common SEO mistakes that you should avoid, as mentioned by Google, and make your site a big hit. Let’s face it:-

1. Low Quality Content – It not always mean copying from other websites, duplication within your own site could confuse the search engines to decide which content to index. It means existence of same content in more than one web-page within the same or different website. Avoid homepage duplication, duplicate URLs, web-pages with similar content, unplayable content and lack of content marketing.

2. Blocked JavaScript and CSS – Having blocked JavaScript, CSS and image files is a big mistake that could lead to suboptimal rankings, as mentioned by Google. It’s better to always allow Googlebot access to the JavaScript, CSS as well as image files in order to enjoy optimal indexing.

3. Using Unreliable SEO Services – Companies promising quick and cheap SEO services often use black hat SEO techniques. These aggressive black hat tactics not at all follow the search engine guidelines which may have a negative impact on the search results. These techniques breaks search engines rules and create a poor user experience which is not at all good for any website. Better to avoid them.

4. Not Focusing on Keyword Research – It’s easy to get quality content but very difficult to find the traffic-generating keywords. Give time to keyword research as there is no fun of having wrong keywords for your site and wasting your time on getting them on the top results. If you really want to bring traffic to your site, make sure you work on adequate keywords. You can find suitable keywords and build a search network using tools like Keyword Planner.

5. Inappropriate Meta Titles and Descriptions – Title tags and meta descriptions play a crucial role in indexing the web-pages. It is what search engines use to get a good idea of what the page is all about. The meta title and descriptions should include important keywords so that search engines can get a clear overview of the page’s content. It’s always better to include your brands in the title tag and every page should have its own unique title tag.

6. Discarding the Old Website Pages Completely – When you create a new site and completely kill the old one, it has a negative impact on your search rankings. Old pages that have already boosted SEO should never be completely deleted. The best way is to redirect pages to new site so they continue to appear even on page upgrades. Make sure that all images, videos and links on these pages are properly reconnected.

7. Missing Alt Tags – Search engines cannot differentiate between images without its title and Alt tag. So it is very important to enter relevant title and alt tags for each and every image you upload on your website. Give your images meaningful names so that search engines can easily find and differentiate them from others.

The above mentioned are few SEO mistakes that you should avoid to enjoy better search results. Avoiding these common mistakes is the only way to get your web-pages in top search results and what it all required is your concern and proper research.

Good luck for your SEO campaign…

Image Source:
http://upload.wikimedia.org/wikipedia/commons/4/4e/SEO_search_engine_optimization.png

5 Big Reasons Why Outsiders Don’t Want to Link to Your Website

Posted on February 13, 2015 by netpyxAdmin

Getting quality backlinks is now easy!

If you have a website, you must be aware of the importance of links from other websites. Sometimes it becomes very difficult to get quality backlinks as there may be some reasons that other people don’t want to link to your site. Have you ever thought of the reasons? Why outsiders don’t want to link to your site? Well, that’s exactly what I’m going to discuss in today’s blog post.

Here are the most possible reasons why your website doesn’t have quality links from other sites:-

1. Your Website Looks Too Old – Five or ten years is a very long time especially when web designing trends are highly unstable. An outdated website cannot attract good quality backlinks and the World Wide Web is full of stylish yet functional pages. If your website is unable to compete with them, it cannot stand in the competition. Make sure to update it on a regular basis and use a modern design and high quality informative content.

2. Your Website Have Broken Links – If your site is loaded with broken links and images, it clearly gives an idea to the outsiders that it is not updated. An outdated website cannot get good exposure as nobody wants to link to such a platform. Check your site’s pages with a variety of tools available to make sure that it does not contain broken links or broken images.

3. Your Website has Low Quality Content – Content plays a very crucial role in building good reputation in the virtual world and obtain good ranking in search results. Make sure your site has high quality content which is very informative and up-to-the-mark. If you have a blog on it, make sure you maintain it properly. If you cannot maintain the blog, better remove it from your site.

4. You Don’t Understand Your Visitors – It is important to know who are your visitors, where they came from and which links they clicked on. Use Google Analytics for detailed statistics and understand your visitors. It will let you know what links they click on and which part of your website is getting the most attention. This information could be very useful in identifying which pages are most important to your visitors and which are not.

5. Your Website Lacks Social Media Presence – Social media is an excellent way to drive traffic to your website and most business people have their company’s accounts on different platforms. If you want to encourage people to link to your site, make a strong social media presence. Share your offerings or blog via Twitter or Facebook to attract thousands of new readers and subscribers. Be active on all social accounts and interact with your readers to build a strong reputation in the virtual world.

The best way to employ all these strategies is to follow the Webmaster Guidelines provided by Google and Link Schemes. If you invest some time and energy into optimizing your site, you will surely get positive results in the form of more visitors, more customers and finally more sales.

So, it’s your choice whether you want to carry on with your outdated site or enjoy more traffic with a quality website…

Image Source: http://upload.wikimedia.org/wikipedia/commons/9/9b/Inernet.jpg

Microsoft to Compete Android with its New Affordable Phones

Posted on May 7, 2014 by netpyxAdmin

Microsoft is planning to compete Google’s Android with its new range of phones running on Windows Operating System.

Windows phone has had a troubled history since its debut in 2010, each phone has suffered some major functional gaps. These gaps made Windows phone clearly inferior to the Android and and the iPhone, but now the things have changed. Windows phone are slowly rolling out, closes more of the functional gaps and ready to hit the ground with more affordable phones. Microsoft is planning to take over Google’s Android with its new rage of Windows phone this year.

Microsoft’s country GM – Chakrapani Gollapali said, “I think in the coming months, you will see some really aggressive portfolio expansion.” You must be aware that Android dominates the global market while Apple iOS holds a premium segment. Microsoft Windows OS failed to get a good hold as Windows-powered phones held only 3% of the world’s Smartphone market.

But the giant seems to be very serious about its portfolio and has recently taken steps to boost the adoption of its devices. The company has made Windows free for companies involved in manufacturing phone and tablets. The giant is also offering a one year free subscription to cloud-based 365 service on the latest devices.

The company is coming up with many offers at a time when it has also stitched up partnerships with a string of phone makers. These phone manufacturers also include Indian companies and the idea is to make affordable devices offering the Windows OS.

The company has just announced its Windows Phone 8.1 and also revealed its alliances with Indian phone makers like Karbonn, Lava, Xolo and Micromax. It looks like the Microsoft wants to reap out the potential of Indian Smartphone market.

According to the Microsoft – the Windows Phone had managed to attract customers and now a significant portion of people is switching to Windows platform. It wants to win the Global market with the low-priced phones.

What do you prefer – an Android, Apple iOS or Windows…..

Microsoft to Fix a Security Flaw in Internet Explorer, Windows XP Still at Risk

Posted on April 28, 2014 by netpyxAdmin

Are you still using the same 12-year-old operating system? Be careful, as a new security flaw has been discovered in Internet Explorer web browser.

Microsoft Corp is rushing to fix a security flaw in its Internet Explorer after it is been disclosed by a computer security firm. The company clarified on Saturday its plans to fix the flaw targeting the browser’s versions 9 through 11. It warned users that a vulnerability in all versions could let hackers gain complete access over your computer, allowing them to run programs or delete your important data.

That’s not a good news, but at least Microsoft is rushing to fix on a modern version of Windows while Windows XP will not receive any patch. The company has stopped supporting its old operating system and according to the firm’s estimate 15 to 25 percent PCs in the world still run Windows XP. This is first discovered security flaw since the company ended its support, and it simply indicates that Windows XP is no more secure.

The security firm FireEye Inc, a division that helps companies deal with cyber attacks, said that a sophisticated group of hackers have been manipulating the bug in a campaign called – ‘Operation Clandestine Fox’. The division described the group as ‘extremely proficient at lateral movement’ which is ‘difficult to track’. The campaign is said to be targeted against U.S. based firms but the motives are still unclear.

Microsoft said that the bug could allow that group to take complete control of your system, and do things like installing malicious programs, creating accounts and deleting data without your knowledge. The company asked users to move on to modern operating system as Windows XP will no more receive any updates. The old version is exposed to security risks and you may lose your important data to hackers.

The Internet Explorer users can do certain things to avoid this exploit and the easiest among all methods is to use a different browser, like Firefox or Chrome. Those who still want to stick with Internet Explorer, the company has published some advanced methods such as Enhanced Protected Mode.

It’ll be good for you to take some action before your important data gets exploited…….