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The Crucial Role of Regular WordPress and Plugin Updates

Introduction

In today’s digital landscape, having a dynamic and secure website is paramount for businesses and individuals alike. WordPress, a popular content management system (CMS), is favoured by millions for its versatility, ease of use, and extensive plugin ecosystem. However, maintaining the security and functionality of your WordPress website requires consistent updates, both for the core software and its plugins. In this article, we delve into the reasons why updating your WordPress version and plugins regularly is of utmost importance.

  1. 1. Enhanced Security: One of the most compelling reasons to keep your WordPress version and plugins up to date is to ensure the security of your website. Hackers and malicious actors are constantly seeking vulnerabilities in outdated software. By updating regularly, you can patch security vulnerabilities and protect your website from potential breaches. WordPress developers continually identify and address security concerns, releasing updates to fortify your website’s defenses.
  2. 2. Bug Fixes and Improvements: Software, no matter how well-designed, can have bugs or glitches. WordPress and plugin developers actively work to identify and rectify these issues with each new release. Regular updates provide you with bug fixes, performance enhancements, and overall improvements to the user experience. Ignoring updates may lead to frustrating technical problems and hinder the optimal functioning of your website.
  3. 3. Compatibility with New Features: WordPress is an evolving platform that introduces new features and functionalities with each version release. Plugins, too, are updated to integrate with the latest WordPress features. By keeping your WordPress version and plugins current, you can take advantage of these new capabilities, ensuring your website remains competitive and relevant.
  4. 4. Optimized Speed and Performance: Slow-loading websites can drive away visitors and negatively impact your search engine rankings. Regular updates often include performance optimizations that can significantly improve your website’s speed and responsiveness. Faster loading times contribute to a better user experience, keeping visitors engaged and encouraging them to explore your content further.
  5. 5. Search Engine Ranking Boost: Search engines, like Google, prioritize websites that provide a secure and user-friendly experience. By consistently updating your WordPress version and plugins, you enhance your website’s chances of ranking higher in search engine results pages (SERPs). Improved security and performance directly contribute to a better search engine ranking.
  6. 6. Avoiding Plugin Incompatibility :As the WordPress ecosystem evolves, plugins can become incompatible with older versions of the CMS. Using outdated plugins can lead to errors, crashes, or even a complete website breakdown. Regular updates ensure that your plugins remain compatible with the latest version of WordPress, preventing any compatibility issues.
  7. 7. Minimizing Downtime and Disruptions : Delaying updates can lead to a situation where multiple updates need to be applied at once. This increases the risk of unexpected errors or disruptions that can cause downtime. By updating regularly, you distribute changes incrementally, reducing the chances of prolonged periods of inaccessibility.

Conclusion

Updating your WordPress version and plugins might seem like a minor task, but its implications are far-reaching. The importance of security, enhanced performance, compatibility, and user experience cannot be overstated. By embracing regular updates, you ensure your website remains a resilient, engaging, and secure platform that effectively serves both your business goals and the expectations of your visitors. Neglecting updates might save time momentarily, but the long-term consequences can be detrimental. Stay current, stay secure, and stay ahead in the ever-evolving digital landscape.

4 Reasons to Remodel Your Website

Redesigning a website is always a complex and time taking task but if you read the points below you will understand it is never a waste of time to remodel your website and update it as per the latest design and technology. This is not only an intelligent investment which you will be making but also a big bold step in your marketing strategy with your best marketing tool.

Here are implausible reasons to remodel website design

Your website looks outdated : Website is a major marketing tool which helps in engaging users by various methods and information present on the website. Your website has all the information which your potential consumer is seeking but it is not rightly placed and is not easily accessible then users are tend to move to another option. As per the various researches it takes few seconds for a user to get engaged with the website and the main reason for user interaction is if he see the thing he is looking for easily, otherwise they tend to move to other sites which provide theme better information. Your website is the face of your business online and it is important to keep it updated with new and fresh content and better placements.

To incorporate Social Media : When you had got your website designed, the facebook and twitter were still small and pintrest and instagram was not born and that is why they are not there on your website. But now more and more users are associating with companies through these social media sites and it is important to incorporate them in your new and updated website.

To instill new functionality : With time you may have added few more options in your business but they are still not updated on your website. By remodeling your website you will be able to incorporate new features in your website which will help you in earning more revenues from the remodeled website.

To boost usability : Compose an SEO related site so that your client reaches upto you. Gratify your customer and compose your website in a user-friendly manner. Planning precise and perfect and think of ways to redesign the site and turn it appealing.

Website redesigning is a tricky task but if wisely done may result in the high productivity of your business. Constant enhancements are imperative, henceforth involve a professional for the same if required because he will know exactly how to go about things. Those experts are affordable so don’t hesitate to reach up to them and redesign your website as it is the most effective marketing tool.

Make it easy for the searchers to spot you. Get a Free quote from the Best Web Development company.

3 Big Reasons Why Mobile Friendly Websites are the Future

Jazz up your business with a mobile-friendly website!

If you aren’t optimized for mobile, you’re losing potential customers… this is what you must be reading on different websites. But have to ever wondered why it is written almost everywhere these days? Why everyone is emphasizing on creating mobile friendly sites? What are the reasons behind such a big change? In this blog, we’ll discuss those big reasons that have made mobile friendly site a must have.

Even Google has recommended to build smartphone-optimized websites through its blog and also discussed about the three different configurations. It;s probably no surprise that the usage of smartphones and Internet has been dramatically increasing over the last few years. And a vast majority of sites are still not responsive, this is why Google came up with some recommendations and why it is necessary of businesses.

Let’s discuss it in detail and following are 3 big reasons why responsive websites are the future:-

1. Mobile Web Browsing is Exploding – A Google report says, “From smartphones and tablets to laptops and TV, 90% of all media interactions today are screen-based. People are learning to achieve their goals using all devices together”. This simply indicates that understanding that mobile browsing is increasing day by day has become an imperative for businesses. Today, people are spending more of their time on mobile devices and always have it withing their arm’s reach. Businesses should take it very seriously that desktops are going to become a thing of past.

Mobile friendly website

2. More Preference to Mobile Optimized Websites – People can visit websites either via the web browsers or their mobile devices, but most users prefer their smart devices these days. Most websites are not optimized for mobile phones and this simply means losing potential customers. As per a research conducted by Google, “Nearly ¾ of mobile users say they’re more likely to revisit mobile-friendly sites.” It means not having a responsive website means losing a big deal of sales.

Mobile responsive site

3. Mobile-friendly Sites Turn Visitors into Customers – If you don’t have a responsive website, you may be losing business. A recent study from Google showed that around 67% of users are more likely to buy from a responsive site and 61% users said that they get frustrated by sites that aren’t mobile-friendly. It simply means that without a mobile optimized website you are just driving your potential customers to your competition. As per the data published by Google, about 75% of users prefer a responsive site.

Mobile Friendly site

I guess, the above three reasons and the research conducted by Google should be enough to understand that how important are mobile-friendly websites.

The complete details on recommendations for a mobile friendly website can be obtained here. You can also conduct Mobile-Friendly Test to know which sites are responsive and vice versa…

Image Source: http://www.netpyx.net/

How to Make a Mobile Friendly Website and Attract More Visitors

Build a responsive website and turn your visitors into customers!

Today, people are using their smart devices to find a variety of products and services. Can those people easily access your offerings using their mobile phones and tablets? Think about it…

Having a website is not enough these days, you need to put more efforts to attract more visitors. You should build a website that works well on desktop, tablet and mobile, so that it not only look great, but follow all recommendations by Google that will make it a SEO friendly hub.

According to Google, a mobile-friendly website can offer the users a full mobile experience and make it a big hit among them. In this blog, we will discuss about some tips on how you can convert your traditional website into a mobile-friendly platform. And, here we go:-

  • Recreate a Mobile-friendly Version – This is a simple way to turn your site into a mobile site which ensures that everything on your site load correctly on mobile devices. A variety of tools can help you do the needful and the choice totally depends on what you and your clients want.
  • Make it Responsive – Instead of going for a completely new website, you could choose to convert your traditional one into responsive site. This could be an excellent option for businesses with limited budget and resources. Most companies prefer converting their existing site into a responsive one as they consider it the best investment. Shrink your current website using tools and make an effective mobile-friendly platform for visitors.
  • Share Information Visually – This could be the best way to provide information to the visitors since the screen size of mobile phones is much smaller than the desktops. Do not stuff unnecessary content and emphasize more on including info-graphics and videos as they are supposed to attract more visitors. Make your site practical for a digital ecosystem. Rearrange content into one column or you can hide content on load.
  • Consider Apps, Social Media and Email Marketing – It is a great idea to offer further support to your customers so that they can interact with you freely via social channels. Give a careful consideration to mobile apps depending on the factors like who are your customers and what they want from you. Offer them a quick service in the form of an app so that they can make orders, bookings and reservations on the go.
  • Consider Universal Mobile Design – Mobile phone screens are small and that’s why including mobile navigation options in like a must have. Find out the universal sizes people usually use and you can obtain data easily through Google Analytics. Design your site for a touch as fingers can’t right click or hover. Give enough space for a finger and use buttons to clearly define the link. Drop menus should be designed to provide accurate information.
  • Remember that the mindset of the desktop visitor and a mobile visitor is likely to be different, so design your website accordingly. Evaluate everything properly and look at the latest trends and mobile stats. As discussed on Google’s blog, a mobile-friendly site make visitors more likely to buy a product or service.

    Is your website mobile-friendly? Test it right here

    Image credit goes to:

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    How to Make a Solid First Impression with Your Website

    Why are first impressions so important?

    It is said that first impression is the last impression, why so? It matters when you want to build a long term relationship or a long lasting trust. The same goes with a website, a site that has a powerful web presence enjoys more visibility as compared to others. This is only possible if you make a great first impression with your website. However, creating an amazing website that works for you is quite a complex process that requires hard work and creativity.

    It’s no longer enough to have a website, it has to be well-designed, well-developed and well-promoted in order to gain a huge competitive advantage. In this blog post, we’ll discuss about how you can make an amazing first impression with your website and attract more audience. Check it out:-

  • Keep it Simple, Avoid Complex Designs – Don’t let your web designers show their entire talent in a single website as sometimes less is more. Keep in mind that the more you will include in your website, the slower it loads and visitors often have limited time. Keep the layout uncluttered and keep your theme colors simple and coordinated. Simple and functional designs are more liked by people out there.
  • It’s Better Know Your Audience – Your website is a gateway to your offerings and thus, it is important that you know your audience well. Consider the needs of your audience and why they are looking at your site. This will help you present your skills in a better way and offer your visitors what they want. Indulge in proper research before starting with the design and make sure there’s no confusion as to what you want to convey.
  • Don’t Just Go for Design Awards – You want sales, not design awards, so it’s better to focus on relevant content and graphics. Your website, in addition to clean and uncluttered design, must have a compelling offer. You are not alone in the market and there are others too selling the same product or service. It’s better to differentiate yourself by offering something unique and give visitors a reason to visit your website.
  • Make it Search Engine Friendly – Give proper title tags and descriptions to all pages such as home, about, work and contact. This will help search engines to easily find and index your site. The speed of your website also have a big impact on your search engine rankings and try not to overload it with unnecessary videos and images. You can check Page Speed Tool of Google to improve the speed of your site.
  • Keep it Updated – There’s nothing like a fresh content and it is important to keep everything updated to attract more visitors. Keep your blog and gallery updated so that your audience never feel like your website is outdated. If you have a blog, maintain it properly and update it with relevant and engaging content on regular basis.
  • So, now you know how to make a long lasting impression with your website.

    Image Source:

    http://upload.wikimedia.org/wikipedia/commons/thumb/f/f0/MG_9067.JPG/800px-MG_9067.JPG

    Why Parallax Websites Lack Hold in Designing World

    Why some web designing trends just fade away?

    Much like fashion trends, web designing and development too goes through different phases and there are certain trends and techniques that rule the market every year. A trend that is a big hot today might loose its control in the coming months or even weeks. Parallax is a one of those examples whose trend has faded away with time. While it was one of the most popular and interesting design trends and there was a time when a majority of new sites were parallax.

    The animated GIFs, the independently moving elements, the multiplane camera effect, 3D depth and that’s parallax happening. It was all about creating the illusion of depth in a 2D, just like we see objects moving in real life. More and more sites were transitioning to parallax for producing powerful pages and offering the right user experience. No wonder these websites were very good at conversion.

    Instead of such a great popularity of parallax design, what could be the reasons that the so called web design trend has faded. In this piece of writing, we’ll try to explore some reasons on why parallax websites lacks hold in the web designing world. Let’s go:-

  • It Hurts the Search Engine Rankings – Well, when any website is developed in HTML5 or jQuery for solving the purpose of parallax scrolling, basically the entire content is on one page. In such a case, the SEO people won’t be able to provide separate meta title and descriptions for each page, thus affecting the search engine ranking of the website. The SEO people will have to work on a single URL, instead of a unique URL for each page which means no or very less scope for Search Engine Optimization.
  • Parallax Websites Load Too Slow – Parallax uses jQuery or Javascript which makes the site load really slow and that is one of the most disturbing factors. If any website fails to load fast, it have the chances to lose visitors as people on the Internet have limited time. Generally speaking, parallax is known for producing eye candy designs, but not well known for speed. This simple means that no matter how appealing your site is, you are sacrificing on visitors.
  • Parallax are Not Mobile Friendly – Parallax doesn’t really work on mobile devices, as they are visual-heavy sites only. The compatibility of parallax websites with mobile devices and various browsers gets hampered greatly because of their nature. This all makes them a less compatible and a bad option for mobile devices especially when the whole world is going mobile.
  • These are three but major cons of parallax websites and after-all design trends come and go. There are only a handful of sites working with parallax today as it’s not actually an e-commerce trend. I believe that designers are working hard to keep up with the flow.

    Kudos to web designers and developers that embrace innovative experiences and bring to us the most user-friendly design while keeping up with the latest trends.

    For more web designing trends, keep in touch with us!

    Image Source:

    http://upload.wikimedia.org/wikipedia/commons/0/0b/Web_Designing_Company_in_Chennai.jpg

    5 Big Reasons Why Outsiders Don’t Want to Link to Your Website

    Getting quality backlinks is now easy!

    If you have a website, you must be aware of the importance of links from other websites. Sometimes it becomes very difficult to get quality backlinks as there may be some reasons that other people don’t want to link to your site. Have you ever thought of the reasons? Why outsiders don’t want to link to your site? Well, that’s exactly what I’m going to discuss in today’s blog post.

    Here are the most possible reasons why your website doesn’t have quality links from other sites:-

    1. Your Website Looks Too Old – Five or ten years is a very long time especially when web designing trends are highly unstable. An outdated website cannot attract good quality backlinks and the World Wide Web is full of stylish yet functional pages. If your website is unable to compete with them, it cannot stand in the competition. Make sure to update it on a regular basis and use a modern design and high quality informative content.

    2. Your Website Have Broken Links – If your site is loaded with broken links and images, it clearly gives an idea to the outsiders that it is not updated. An outdated website cannot get good exposure as nobody wants to link to such a platform. Check your site’s pages with a variety of tools available to make sure that it does not contain broken links or broken images.

    3. Your Website has Low Quality Content – Content plays a very crucial role in building good reputation in the virtual world and obtain good ranking in search results. Make sure your site has high quality content which is very informative and up-to-the-mark. If you have a blog on it, make sure you maintain it properly. If you cannot maintain the blog, better remove it from your site.

    4. You Don’t Understand Your Visitors – It is important to know who are your visitors, where they came from and which links they clicked on. Use Google Analytics for detailed statistics and understand your visitors. It will let you know what links they click on and which part of your website is getting the most attention. This information could be very useful in identifying which pages are most important to your visitors and which are not.

    5. Your Website Lacks Social Media Presence – Social media is an excellent way to drive traffic to your website and most business people have their company’s accounts on different platforms. If you want to encourage people to link to your site, make a strong social media presence. Share your offerings or blog via Twitter or Facebook to attract thousands of new readers and subscribers. Be active on all social accounts and interact with your readers to build a strong reputation in the virtual world.

    The best way to employ all these strategies is to follow the Webmaster Guidelines provided by Google and Link Schemes. If you invest some time and energy into optimizing your site, you will surely get positive results in the form of more visitors, more customers and finally more sales.

    So, it’s your choice whether you want to carry on with your outdated site or enjoy more traffic with a quality website

    Image Source: http://upload.wikimedia.org/wikipedia/commons/9/9b/Inernet.jpg