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Author: netpyxAdmin

3 Reasons Why Video Marketing is Important For Your Business

Posted on by netpyxAdmin

Keep Your Audience Engaged with Amazing Videos!

Video isn’t for entertainment anymore. It has become an excellent medium to communicate with clients and customers online. You must have noticed that millions of videos are added to the Internet every single day. But why so? What could be the reason that such a large number of videos are added every day to the World Wide Web? The answer is pretty simple – because they are making a huge impact on lives of the people and that’s why online marketing is a big hit.

Let’s discuss the 3 big reasons why video marketing is important for the success of your business and how it could impact your SEO campaign. And here we go:-

1. Increases Conversion Rates – Posting videos to YouTube or embedding them into your website pages can increase conversion rates. As per the sources, YouTube is one of the largest search engines in the world and more than 100 hours of video is uploaded to it every minute. Videos uploaded with SEO techniques enjoy far more traffic as compared to normal ones. A video can establish trust with visitors as they can understand the subject better, especially when an owner directly addresses them.

2. Increases Brand Awareness – Videos are more viral and are more frequently shared via social networks such as Google+, Facebook, Twitter, and more. Video may spread like a fire and so is your brand name. You have the opportunity to reach larger audience and make them aware about your products and services. Videos are more engaging and easy to understand and that’s why people prefer to share them with their friends.

3. Improves Rankings with Search Engines – Websites with more informative videos are more likely to be listed by Google. One reason is that Google owns YouTube and that’s why SEO optimized videos rank high. Videos have a certain level of authority just like the quality content. The higher will be the authority, the higher it will rank in search results. Make sure that you have used right keyword for title and tags.

In the past, just optimizing the content and getting as many back links as possible were the only two areas of focus fir Internet marketers. This is no longer much effective, as video marketing has become a very important part of SEO. If you still aren’t making the best use of videos for promoting your business, it’s like a wake up call for you.

Make Your Website easy for search engines to understand!

Image Source:

http://upload.wikimedia.org/wikipedia/commons/thumb/b/b5/Prototype_Ultrabook_with_Touchscreen.jpg/800px-Prototype_Ultrabook_with_Touchscreen.jpg

Content Marketing: A Simple Rule of Thumb for Success

Posted on by netpyxAdmin

Kickstart this year with effective content marketing!

Today, it’s like no business without a website and it is imperative to keep it on the top so that you can enjoy more traffic, more sales and more revenue. Regardless of what type of and how many marketing techniques you use to bring your website to top search results, content marketing will always be an important part.

As per Google guidelines, quality content is the main part of content marketing, no matter what your business is. It could be in any form: press releases, news articles, product articles, blogs, videos, or social media.

Why content marketing is such an effective tool?

According to a source, 86% of B2C and 91% of B2B marketers make use of content marketing to generate more traffic and revenue. Consumers these days are fed up of thousands of product specific advertisements and many researches continually shows that content marketing is more liked by them. Content marketing has the potential to reach a larger audience looking for useful information or support.

For example, a cosmetics website can talk about the beauty issues, different types of products, how to use products and more. This way any company can target a bigger audience without irritating them with product specific advertisements and promotions. By delivering useful, entertaining and high quality content, any website can create a niche for itself. Through a website, people are not forced to subscribe for or buy any product, they are free to make their choices.

What are the benefits of content marketing?

  • People don’t want forced promotions, they want valuable information which can only be provided through useful content.
  • Quality content easily spreads via social networks, and you already know the power of social media.
  • Google ranks those websites well with high quality and informative content, and it’s better for your business. Right?
  • Content is the best way to get people know and trust your brand, and hence it builds credibility.
  • Most people prefer reading about the product before making a decision to purchase it.
  • Informative content helps build stronger and long-term relationships and this way increase referrals.
  • Most people prefer learn about the company through blogs and articles rather than advertisements.
  • Today, people spend almost 25% of their time at social media platforms looking for some useful information.
  • Most people follow brands via social channels and they prefer reading about the product and reasons to buy it.

    • In nutshell, quality content generates leads, increases direct sales and improves brand loyalty by keeping readers engaged. Now you know the power of content marketing and how it can make or break your business.

    Good luck for your next content marketing campaign!

    Image Source:

    http://upload.wikimedia.org/wikipedia/commons/thumb/c/c9/Content-marketing-cycle.jpg/600px-Content-marketing-cycle.jpg

    7 Common Mistakes to Avoid in SEO and Make Your Campaign A Big Hit

    Posted on by netpyxAdmin

    Make Your SEO Campaign a Big Hit!

    SEO is the only way to get your website in the top search results and if not managed in a proper way, it could even lead to a huge disaster. When webmasters develop a site, they often ignore the SEO best practices and I must say that this is a terrible mistake. No website is perfect, especially when it is for the first time you build it, but there are ways to make it perfect by avoiding some basic mistakes.

    Fortunately, you’ve got the chance to identify and correct all the mistakes so that you website can start enjoying more traffic and high visibility on search results.

    Here are the 7 common SEO mistakes that you should avoid, as mentioned by Google, and make your site a big hit. Let’s face it:-

    1. Low Quality Content – It not always mean copying from other websites, duplication within your own site could confuse the search engines to decide which content to index. It means existence of same content in more than one web-page within the same or different website. Avoid homepage duplication, duplicate URLs, web-pages with similar content, unplayable content and lack of content marketing.

    2. Blocked JavaScript and CSS – Having blocked JavaScript, CSS and image files is a big mistake that could lead to suboptimal rankings, as mentioned by Google. It’s better to always allow Googlebot access to the JavaScript, CSS as well as image files in order to enjoy optimal indexing.

    3. Using Unreliable SEO Services – Companies promising quick and cheap SEO services often use black hat SEO techniques. These aggressive black hat tactics not at all follow the search engine guidelines which may have a negative impact on the search results. These techniques breaks search engines rules and create a poor user experience which is not at all good for any website. Better to avoid them.

    4. Not Focusing on Keyword Research – It’s easy to get quality content but very difficult to find the traffic-generating keywords. Give time to keyword research as there is no fun of having wrong keywords for your site and wasting your time on getting them on the top results. If you really want to bring traffic to your site, make sure you work on adequate keywords. You can find suitable keywords and build a search network using tools like Keyword Planner.

    5. Inappropriate Meta Titles and Descriptions – Title tags and meta descriptions play a crucial role in indexing the web-pages. It is what search engines use to get a good idea of what the page is all about. The meta title and descriptions should include important keywords so that search engines can get a clear overview of the page’s content. It’s always better to include your brands in the title tag and every page should have its own unique title tag.

    6. Discarding the Old Website Pages Completely – When you create a new site and completely kill the old one, it has a negative impact on your search rankings. Old pages that have already boosted SEO should never be completely deleted. The best way is to redirect pages to new site so they continue to appear even on page upgrades. Make sure that all images, videos and links on these pages are properly reconnected.

    7. Missing Alt Tags – Search engines cannot differentiate between images without its title and Alt tag. So it is very important to enter relevant title and alt tags for each and every image you upload on your website. Give your images meaningful names so that search engines can easily find and differentiate them from others.

    The above mentioned are few SEO mistakes that you should avoid to enjoy better search results. Avoiding these common mistakes is the only way to get your web-pages in top search results and what it all required is your concern and proper research.

    Good luck for your SEO campaign…

    Image Source:
    http://upload.wikimedia.org/wikipedia/commons/4/4e/SEO_search_engine_optimization.png

    5 Big Reasons Why Outsiders Don’t Want to Link to Your Website

    Posted on by netpyxAdmin

    Getting quality backlinks is now easy!

    If you have a website, you must be aware of the importance of links from other websites. Sometimes it becomes very difficult to get quality backlinks as there may be some reasons that other people don’t want to link to your site. Have you ever thought of the reasons? Why outsiders don’t want to link to your site? Well, that’s exactly what I’m going to discuss in today’s blog post.

    Here are the most possible reasons why your website doesn’t have quality links from other sites:-

    1. Your Website Looks Too Old – Five or ten years is a very long time especially when web designing trends are highly unstable. An outdated website cannot attract good quality backlinks and the World Wide Web is full of stylish yet functional pages. If your website is unable to compete with them, it cannot stand in the competition. Make sure to update it on a regular basis and use a modern design and high quality informative content.

    2. Your Website Have Broken Links – If your site is loaded with broken links and images, it clearly gives an idea to the outsiders that it is not updated. An outdated website cannot get good exposure as nobody wants to link to such a platform. Check your site’s pages with a variety of tools available to make sure that it does not contain broken links or broken images.

    3. Your Website has Low Quality Content – Content plays a very crucial role in building good reputation in the virtual world and obtain good ranking in search results. Make sure your site has high quality content which is very informative and up-to-the-mark. If you have a blog on it, make sure you maintain it properly. If you cannot maintain the blog, better remove it from your site.

    4. You Don’t Understand Your Visitors – It is important to know who are your visitors, where they came from and which links they clicked on. Use Google Analytics for detailed statistics and understand your visitors. It will let you know what links they click on and which part of your website is getting the most attention. This information could be very useful in identifying which pages are most important to your visitors and which are not.

    5. Your Website Lacks Social Media Presence – Social media is an excellent way to drive traffic to your website and most business people have their company’s accounts on different platforms. If you want to encourage people to link to your site, make a strong social media presence. Share your offerings or blog via Twitter or Facebook to attract thousands of new readers and subscribers. Be active on all social accounts and interact with your readers to build a strong reputation in the virtual world.

    The best way to employ all these strategies is to follow the Webmaster Guidelines provided by Google and Link Schemes. If you invest some time and energy into optimizing your site, you will surely get positive results in the form of more visitors, more customers and finally more sales.

    So, it’s your choice whether you want to carry on with your outdated site or enjoy more traffic with a quality website…

    Image Source: http://upload.wikimedia.org/wikipedia/commons/9/9b/Inernet.jpg

    Microsoft to Compete Android with its New Affordable Phones

    Posted on by netpyxAdmin

    Microsoft is planning to compete Google’s Android with its new range of phones running on Windows Operating System.

    Windows phone has had a troubled history since its debut in 2010, each phone has suffered some major functional gaps. These gaps made Windows phone clearly inferior to the Android and and the iPhone, but now the things have changed. Windows phone are slowly rolling out, closes more of the functional gaps and ready to hit the ground with more affordable phones. Microsoft is planning to take over Google’s Android with its new rage of Windows phone this year.

    Microsoft’s country GM – Chakrapani Gollapali said, “I think in the coming months, you will see some really aggressive portfolio expansion.” You must be aware that Android dominates the global market while Apple iOS holds a premium segment. Microsoft Windows OS failed to get a good hold as Windows-powered phones held only 3% of the world’s Smartphone market.

    But the giant seems to be very serious about its portfolio and has recently taken steps to boost the adoption of its devices. The company has made Windows free for companies involved in manufacturing phone and tablets. The giant is also offering a one year free subscription to cloud-based 365 service on the latest devices.

    The company is coming up with many offers at a time when it has also stitched up partnerships with a string of phone makers. These phone manufacturers also include Indian companies and the idea is to make affordable devices offering the Windows OS.

    The company has just announced its Windows Phone 8.1 and also revealed its alliances with Indian phone makers like Karbonn, Lava, Xolo and Micromax. It looks like the Microsoft wants to reap out the potential of Indian Smartphone market.

    According to the Microsoft – the Windows Phone had managed to attract customers and now a significant portion of people is switching to Windows platform. It wants to win the Global market with the low-priced phones.

    What do you prefer – an Android, Apple iOS or Windows…..  

    Microsoft to Fix a Security Flaw in Internet Explorer, Windows XP Still at Risk

    Posted on by netpyxAdmin

    Are you still using the same 12-year-old operating system? Be careful, as a new security flaw has been discovered in Internet Explorer web browser.

    Microsoft Corp is rushing to fix a security flaw in its Internet Explorer after it is been disclosed by a computer security firm. The company clarified on Saturday its plans to fix the flaw targeting the browser’s versions 9 through 11. It warned users that a vulnerability in all versions could let hackers gain complete access over your computer, allowing them to run programs or delete your important data.

    That’s not a good news, but at least Microsoft is rushing to fix on a modern version of Windows while Windows XP will not receive any patch. The company has stopped supporting its old operating system and according to the firm’s estimate 15 to 25 percent PCs in the world still run Windows XP. This is first discovered security flaw since the company ended its support, and it simply indicates that Windows XP is no more secure.

    The security firm FireEye Inc, a division that helps companies deal with cyber attacks, said that a sophisticated group of hackers have been manipulating the bug in a campaign called – ‘Operation Clandestine Fox’. The division described the group as ‘extremely proficient at lateral movement’ which is ‘difficult to track’. The campaign is said to be targeted against U.S. based firms but the motives are still unclear.

    Microsoft said that the bug could allow that group to take complete control of your system, and do things like installing malicious programs, creating accounts and deleting data without your knowledge. The company asked users to move on to modern operating system as Windows XP will no more receive any updates. The old version is exposed to security risks and you may lose your important data to hackers.

    The Internet Explorer users can do certain things to avoid this exploit and the easiest among all methods is to use a different browser, like Firefox or Chrome. Those who still want to stick with Internet Explorer, the company has published some advanced methods such as Enhanced Protected Mode.

    It’ll be good for you to take some action before your important data gets exploited…….  

    Microsoft Now Allows You to Control Your PC Using a Windows Phone

    Posted on by netpyxAdmin

    Windows Phone also joined the platforms that allow you to control your PC using your handset. Earlier, Microsoft just allowed iOS and Android to control desktop PCs using their Smartphones, but Windows Phone support wasn’t there.

    From today, Microsoft is launching a preview version of its popular Remote Desktop app to let users of Windows Phone control their desktop PCs on the go. The company has made the app available from the Windows Phone Store for free, but the only thing you will need is to be running your Windows Phone 8.1 to install it.

    Remote apps are pretty useful for Smartphone users especially those who want to access their PCs on the go. Microsoft has introduced the Remote Desktop Preview Software for free in the Windows Phone Store but the giant has done it quietly. It first bought the app to competing platforms – Androi and iOS, last year.

    The Remote Desktop app for Windows Phone 8.1 is identical to the Android and iOS versions which allows users to connect and control their Windows PC. The app uses the same Remote Desktop Protocol (RDP) that the company has used for years for its Windows desktop as well as server releases to connect to a PC.

    Microsoft’s app will support all Windows PCs having Remote Desktop turned on and it is designed for those who need on the go access to their main PC. There will be built-in options to scroll around a system at its indigenous resolution and on-screen keyboard with buttons. It includes shift, tab, esc, alt, ctrl, and the Windows key.

    The app looks very straightforward, offering direct access to your desktop PC given that the Remote Desktop is activated. It looks an elegant solution when you need to access an important file from your home computer.

    The company is expected to launch more combined apps over the coming months. Grab the app and control your PCs using your Winows Phone….  

    Tips and Tricks to Improve Your Website’s Ranking in Google’s Search Results

    Posted on by netpyxAdmin

    Make sure Google ranks your website at the top!

    A few years back, getting found in a search engine wasn’t hard. Create a website and choose a domain, a little keyword research and some title and meta tags, that’s it. With Google’s increasing thirst for quality, authenticity and usability, you have to sweat a bit more now. Traditional tactics cannot produce the same results today, businesses has to be smart enough to beat the competition.

    Google has become the most beloved Web search engine, but it’s not easy to become a part of its top search results. It is imperative to improve your site’s ranking to show up higher in the search results so that users can actually find it. Many Web experts have defined SEO as an important process of optimizing your website.

    SEO or Search Engine Optimization is a pretty tricky subject for businesses especially to most start-ups. Therefore, I’ve composed some straightforward tips on how business people can enjoy high rankings on Google. While there are no ‘magic pills’ to improve rankings, there are always ways to make sure that your website looks perfectly fine to the Googlebot. Combined with some tricks and cross linking, you’ll get higher ranking in Google.

    • Practice Marketing Basics – Start with a plan as no matter how many disruptive technologies, paradigms, or buzzwords are introduced, SEO’s favorite is ‘marketing’. Tell about your expertise, conduct proper research and segment your audience.
    • Design Site for Different Screens – Create a site that works well on mobile and tablet as it’s pretty clear from Google that no mobile experience means no love from search engines. With so much focus on mobility and usability, it’s vital to fit multiple screens.
    • Create Uncomplicated Navigation Links – The easier your customer’s journey within your website, the higher success rate you would enjoy. Most search engines crawl your site through navigation links, so it’s better to include shorter steps.
    • Include Enough Quality Content – There’s no such ideal length but your content should be enough to satisfy your customer’s requirement. Panda, Google’s content quality filter is now active to have a check on manipulative practices and weak content.
    • Encourage Social Media Presence – Increase the number of places where your customers can interact with you through their comments, reviews and liking. You can enjoy more business via referrals as such platforms are exposed to mass population.
    • Set up Google Webmaster Tools – To better understand how search engines are responding to your site. This toolset will help you get detailed information on how Google is crawling your site, what links are being recognized, and more.
    • Regular Website Audits – The SEOprofiler’s audit tool checks your web pages automatically once per week. You get a detailed report displaying all the issues to be corrected. Correcting these issues will make sure that Google can index all of your site’s pages correctly.
    • Links are Most Important – Ask for links from customers, friends, business partners and also encourage employees to refer your website wherever possible. Float links on social media profiles and you will notice appreciable results.

    With regard to create a search engine friendly website, you are required to learn and implement SEO tips.

    Google creates incredible visualization of hot search trends

    Posted on by netpyxAdmin

    What pops into your mind when you think Google? Most people would visualize a plain, white screen with the word ‘Google’ having each character in striking colors. Think again as Google has come up with an incredible interface for Hot Search Trends that will make your mind blow away.

    Some time back, the search engine major rolled out amusing hot search visualization. The topics that are trending worldwide are displayed in a highly animated, flexible grid. There is more to the story as all the lively display makes use of colors of the Google logo, which keep interchanging with themselves, thereby giving an overwhelming experience.

    Google broadcast the debut of this splendid feature via a blog post few days back. ‘In addition to Top Charts, now there’s a vibrant new way to visualize trending searches as they happen. On the Trends homepage in the left-hand panel, you’ll find a new link to “Visualize Hot Searches in full-screen.” You’ll see the latest trending topics appear in a colorful display,’ reads the post.

    Here is a link to the page:http://www.google.com/trends/hottrends/visualize?pn=p1

    The layout can be customized by using the icon on top-left corner of the screen. It can be manipulated into showing as many as 25 screens in a given instant, though that can be equally distracting. Hot Searches supports a few regions at the moment, including the United States, United Kingdom, Australia, Canada, Hong Kong, India, Israel, Japan, Russia and Singapore. Choose your preferred location from these options or expand it to global search by selecting All Regions option.

    ‘You can customize the layout by clicking the icon in the upper-left corner and expanding it to see as many as 25 searches at a time. You can also pick any region currently supported by Hot Searches. Use fullscreen mode in your browser for the biggest, purest eye candy,’ reads the blog post.

    Want to enjoy an even better experience? Consider going full screen and get overwhelmed with the riot of colors that will ensue! The way the search keywords keep getting updated on their own within seconds makes the page even more visually appealing. A built-in spell checker ensures that the search keywords are capitalized and spelled correctly.

    The changes have gone down well with the online community, quite evident with the slew of comments in response to the blog post. These changes were released along with Top Charts, the lists of actual people, things and places ranked by search interest. One can measure the popularity of any search item since 2004 using an interactive graph.