Author: Dinesh Dhiman
It is not quite often that one of the most powerful CEOs in the world gets confronted by a 9-year old and has to give an explanation. But 9-year old Hannah Robertson did just that at the shareholders meeting of McDonalds on May 23rd!
Continue reading “9-Year old schools McDonalds CEO, asks him to stop trying to trick kids!”
Author: Dinesh Dhiman
The erstwhile Internet search leader Yahoo has updated its search results, refreshing the way search results are displayed on the site and adopting a Google-like navigation bar in the process. Did somebody say ‘copying’? Ouch!!
Continue reading “Yahoo tweaks search results, adopts a Google-like navigation bar”
Author: Dinesh Dhiman
WordPress, the CMS that is powering 18 percent of the Internet is 10 years old! Having started its journey as a little known blogging platform, WordPress has developed into a force to reckon with, as web developers and novices are building sites from simple blogs to complex web portals.
Continue reading “Happy Birthday WordPress: The CMS Powering the Web is 10 Years Old”
Author: Dinesh Dhiman
Penguin 2.0 is here and it has already created quite a flutter. Netpyx discussed its implications in a recent post (Penguin 2.0: What you need to know) and here is how to recover from its impact in case your site traffic has plummeted in the past few days.
Continue reading “Immensely Useful Tips to Recover From Penguin 2.0”
Author: Dinesh Dhiman
After months of mini updates and several weeks of waiting, Penguin 2.0 has finally arrived. The announcement has been made by none other than Matt Cutts, a distinguished engineer at Google. Continue reading “Penguin 2.0: What you need to know!”
The unimaginable growth of social media has made it an outstanding marketing tool for different businesses. With the explosive growth of Facebook, YouTube, Google+, Pinterest, LinkedIn and Twitter, the companies are reaping out great benefits. Billions of people are becoming registered users of these popular social media platforms. There’s nothing wrong if we call social media a mandatory tool for businesses in 2014.
You can tell more with videos:
Facebook and Twitter have already started focusing more on video ads as they are more powerful for advertisement and branding. The real time video tweets of Twitter are a huge opportunity for marketers when it comes to sharing right moment with right people.
Google+ will dominate…. finally:
With some changes in its search algorithm and the progression of its popular functionality Google Hangout as a stand-alone application, Google+ is ready to dominate. It has always been a popular medium for some strategic marketers but now it will garner more attention.
LinkedIn will boost B2B business growth:
It’s another popular social networking platform for business professionals, a fastest-growing site for people looking for creating long-term business relationships. It is transforming itself into the one and only social networking platform for business-minded individuals.
Twitter is all set to rock in the coming year:
You need to better understand the platform and Twitter can be a great platform for marketers. Many popular brands and celebs already use Twitter, especially those related with travel & hospitality. It’s going to be a better place for businesses.
An image tells a thousand words:
The popularity of Pinterest, Tumblr and Slideshare will keep on increasing as a picture can tell more than words. Though you cannot ignore the value of a powerful title, content having images is more likely to be liked and shared.
Summing up, it is predicted that marketers will have to keep a close eye over all social media platforms to obtain a better edge over competition. The coming year will be the year of social acceptance which means that businesses will increase the budget allocated to social media marketing.
Google says –
“Webpages with a higher PageRank are more likely to appear at the top of the Google Search results.”
Let’s start with the story that has surprised many…..
The recent PageRank update from Google has shocked many webmasters as no one expected it, this year. The entire SEO community and discussion forums are spreading the word that Google has updated the PageRank. It’s surprising, since Matt Cutts had said there were no plans for another PageRank update in 2013 due to technical issues. But, it’s all done. As you may remember, the last update was on February 4, almost 10 months ago. I guess, Google didn’t want to further delay the update and hence pushed out the update prior Christmas.
It’s all about the overall value of a website that it possesses in the virtual world in relation to all other players. The numerical formula doesn’t matter, what matters is the result that is derived from the sum of the value sent to your site, through different links. It doesn’t care what your targeted keywords are but ‘Relevance’ is the major thing. It’s the key to achieve top ranking.
What’s the Impact…..
As stated earlier, ‘Relevance’ and ‘Quality’ plays a major role, the thing to remember is that your site’s position in search results depends on the Keyword Phrase. Initially, the concept was set in pace to measure just the authority of a specific website. However, it has change dramatically to become a quiet complicated, yet still impacts the ranking. Your site’s Page Rank can be used to measure the value of your strategy. An exceptional website with quality content can naturally bring people to your site, no illegal tactics are required.
Nowadays, most of the search engines use Page Rank as a part of their optimization. Besides them, webmasters, SEO experts and other Inter marketers view it to determine a website’s value and worth. Simply speaking, PR is one of the important factors dictating the victory of your website on the World Wide Web. While it’s an important thing but still the stress is to develop a successful SEO strategy using latest techniques, both on-page and off-page.
A lot of webmasters use black hat SEO tactics to manipulate the results or to boost their authority in the virtual world. Thus, these sites were successful in getting good Page Rank, so Google continues to modify their strategy. The ever-changing criteria is to avoid illegal activities and make everything transparent. This is also a big reason why Google has chosen to bring updates quarterly. This makes it difficult for webmasters to judge the actual PageRank of their website.
Know More About PageRank…..
It’s an algorithm used by the Google to rank different websites in their search engine results. The word ‘PageRank’ came into existence after Larry Page, one of the founders of Google. It’s a way that measures the importance of pages of a website. Googlebot, an automated web spider, counts links and congregate other information on web pages. It’s very important for sites and blogs and basically ranks a page on the basis of the quality of its back-links and their authority.
It’s not confirmed when the next PageRank update will happen, Google knows it well. The last update was late, on 6 December 2013.
A Treat to Shoppers from Google India!!!!!
Again a good news for you all – Google has extended their mega event – Great Online Shopping Festival (GOSF). Huge response from shoppers made them to extend the fest till Saturday – good for shoppers.
It’s the second addition of GOSF, started Thursday, and now going to make people busy even on weekend. Regardless of the initial technical issues faced by the GOSF website, the excitement of the online shoppers hasn’t doused.
Nitin Bawankule, Google India Industry Director e-commerce, said, “GOSF is getting an overwhelming response from people, despite initial technical issues faced by the site. We are extending the fest by a day and it will now run till December 14.”
He added, the first addition witnessed over a million shoppers, but this time that figure has already been surpassed. He said, “The popularity of GOSF can be seen by the fact that Tata Value Homes sold 22 flats and 3 cars have also been sold.”
Google India tweeted yesterday, “We’re sorry for the delay in the #GOSF launch. The site will be up soon and you can shop through the deals being offered until 13th December.”
All online retailers are enjoying a phenomenal increase in traffic and sales, according to them the revenue growth is many a times, versus the preceding few days.
So, keep shopping!!!!
Every web browser has Bookmarking feature but a very few of us actually use it and that could be the reason that Google is trying to make it more interesting and useful.
The search giant is experimenting with a new Chrome feature that would allow you to save any piece of content such as a web page, an image or an email. Google named the new service as ‘Google Stars’ and it appears to be in its very early stage. The feature will let users bookmark and save different items on the web and add them to folders. Once saved to a folder, the users will be able to share and review their favorite content later.
The new feature was first discovered by Florian Kiersch – a German student who enjoys fishing Google code. Google’s new read-it-later feature may be similar to the bookmarking feature that’s available in the Chrome right now. The new feature is currently being given to Google employees only for testing. The service will include its own extension to let users save links and will also sort those links into lists and categories automatically.
Kiersch writes – Google Stars was originally named as Google Collections, and it looks more beautiful than bookmarks. Users can already star web pages and emails from Chrome but if this feature ever executed, they can even expect to see the star on YouTube videos, Google+ pages, image search results, and even personal contacts.
According to the current source code, the new feature will make all bookmarks fully searchable. The stars will remain private until made public by users to share them. The search giant will automatically organize your stars, detect spam as well as dead pages, and can categorize the content into filters by discovering the patterns. There will be a bookmark library that will allow users to make notes on their bookmarks.
Images, videos and web pages are specifically mentioned in the source code but it may include nearly all of the Google services. It looks like Google is planning to cover all things under the head ‘Stars’ and the feature is expected to launch in June during Google’s I/O developer conference.
